Website Refresh

With Ultimate Drip Therapy & Wellness expanding to a second location in Katy, TX, they recognized the need to elevate their online presence. I led the creative team in refreshing their website to better align with their vision. To tackle this project, I brought Collin Kurio on board to assist with the redesign.

The main challenge was transforming the website’s heavily medical tone into a more approachable, spa-like experience that resonates with customers. The goal was to simplify navigation, making it easier for visitors to understand the products and services offered, while also refreshing the overall brand aesthetic.

The final result is a website that balances wellness and professionalism, creating a seamless user experience while capturing the luxurious essence of the brand.

old website

The original website lacked a cohesive and modern design, making it appear cluttered and overwhelming for visitors. The heavy use of medical jargon alienated potential clients, detracting from the spa-like and approachable branding that aligns with the business's target audience. Additionally, the navigation was not intuitive, and the visuals were not optimized to convey the premium, wellness-oriented experience Ultimate Drip aims to offer.

New Website

The new website was designed with a sleek, modern aesthetic to better reflect the spa-like, premium experience the brand provides. We prioritized a clean, minimalist layout to make navigation intuitive and user-friendly, ensuring potential clients could easily find information about services and offerings.

By incorporating a more approachable tone and reducing medical jargon, the site feels more inviting to a broader audience while maintaining credibility. The use of high-quality visuals and a cohesive color palette conveys the elite, wellness-focused atmosphere, and the simplified structure ensures the site aligns with the brand's mission to provide a seamless and rejuvenating experience.