I was invited to join multiple brainstorming sessions for Bud Light initiative in supporting the Black Lives Matter movement. In doing so, I conceptualized the idea to highlight local Black business owners across the US. I knew that promoting #BlackExcellence would help banish the negative perceptions that systematic racism has created against the Black culture. Therefore, I offered the team a unique perspective and idea. From there, I was able to carve out a permanent space for myself on the team managing the project.