The goal was to convince college students and young professionals that a well portioned meal is beneficial because it will essentially curate the health crisis in the U.S.
Video | Character, Mascot Development
Creative Notes: Retro themed parody | Spokeswoman Character similar to “Flo from Progressive” | Charismatic Tone, “Mother knows best”
360 | Experiential Stunt
Creative Notes: “Food Truck” that will go on a college tour & college tailgates. Possibility of “Freshly 5K”.
