BRAND REFRESH
As the Creative Director, I led the team in a complete brand transformation for Executive Sweets. This included modernizing their logo, crafting a fresh tagline, redesigning their website, and enhancing their app with a refined color palette and cohesive brand voice. Our work extended to refining their color palette and brand voice to align with owner, Letitia Crawford, vision. Collin Kurio played a key role in website development, while Apptunix handled the application development. This project focused on creating a polished, professional, and inviting user experience.
Logo Refresh
We focused on modernizing the design by introducing a clean, vibrant color palette and replacing dated elements with a sleek, minimalist silhouette that conveys sophistication and inclusivity. The new logo aligns better with the brand’s mission of fostering meaningful connections while appealing to a broader, more professional audience.
app rediscovered
The redesigned app reflects the sophistication and exclusivity of the Executive Sweets brand. With a sleek black interface, refined color palette, and minimalistic design, it creates a polished and professional user experience. The updated branding ensures consistency, while the inclusive visuals foster trust and relatability. By prioritizing simplicity and elegance, the app aligns with the brand’s mission of creating a premium platform for meaningful connections.
Additionally, the app's branding and layout were designed with ASO (App Store Optimization) in mind, ensuring consistency across platforms and maximizing discoverability in app stores. Together, these updates create a cohesive, professional experience to drive engagement and meaningful connections.
Website update
The updated website reflects the elevated Executive Sweets brand with a sleek design, refined typography, and a focus on usability. Featuring an engaging hero image, streamlined navigation, and clear calls to action, the site enhances the user experience while maintaining consistency with the app's branding. It's a polished, professional platform built to drive engagement and meaningful connections.
The updated website not only reflects the elevated Executive Sweets brand with a sleek design and refined typography but is also optimized for SEO (Search Engine Optimization). With strategically integrated keywords, clear calls to action, and a focus on usability, the site enhances visibility while maintaining consistency with the app's branding. It’s a polished, professional platform built to drive engagement, traffic, and meaningful connections.