Creative Direction

Owner of Doves Restaurant, Fred Wilson, approached me with the concept of launching a new restaurant, entrusting me to lead the creative direction and establish a strong brand presence from the ground up. At the time, the brand only had a logo and a color palette, and it was my responsibility to develop and refine its voice and visual identity. I played a key role in every aspect of the brand’s development, from copywriting and art direction to photo/video production and website design. To bring this vision to life, I led the talented team:

Here’s what we achieved for Doves Restaurant, now recognized as one of the top dining establishments in Houston, TX:

  • Established a comprehensive Style Guide

  • Designed and launched the website

  • Developed and managed social media presence (IG/FB)

  • Created and designed the menus

  • Designed business cards

  • Directed and produced product photography/videography

  • Captured interior photography/video

  • Created motion graphics

  • Led copywriting efforts

  • Conceptualized and directed the overall art direction

 

social, web, & other deliverables

Interior & Product Photography