General Motors X Dominos
In response to our brief, we were tasked with elevating the status of the 2023 Chevy Bolt EV as the official vehicle of the Domino's Electric Delivery Fleet. Our goal was to not only solidify this partnership but also to tap into the increasing significance of environmental awareness among consumers.
GreenRoute:
Driving Sustainability, Delivering Rewards
Recognizing the pivotal insight that "Environmental consciousness is now a top priority, with consumers actively favoring brands that champion sustainability," I developed a visionary concept that resonated strongly.
This concept was not just any idea but the top choice of our agency, selected to present to Domino's.
Our innovative plan involves launching a "GreenRoute" feature on the Domino's application/website. When customers choose this eco-friendly option, they not only savor their favorite pizzas but also actively contribute to reducing carbon emissions. While the estimated time of arrival for GreenRoute deliveries may experience a slight adjustment, members will be rewarded with My GM Rewards points as a heartfelt token of appreciation for their unwavering commitment to sustainability.