I was asked to create a concept that would increase donations and volunteers at the Boston Distribution center by recruiting more corporate partners. So, I decided to leverage the powerful message that when you volunteer or donate to Catie’s closet, “you’re directly helping the Boston community.”

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Creative Notes: Corporate Audience | Strong, Straightforward

Creative Notes: Intention Matter - Corporations seek out local charities that directly benefit the community they serve.

Emotional Connection is a strong driver.